Policy category
Malicious or Unwanted Software
The destination is judged to distribute, bundle or link to software that behaves in ways the user did not agree to — including third-party scripts the advertiser did not add deliberately.
The full guide for this category is being written
Phase 11 of the rebuild adds the detailed guide here: what the category covers, the causes we see behind it, what to check on your own account and site, the mistakes that make it worse, and what to prepare before an appeal. It is marked noindex until then.
Where to go next
Closely related categories
Policy Fix Experts is an independent consultancy. We are not affiliated with, endorsed by or partnered with Google LLC or Meta Platforms, Inc. Google does not charge for policy appeals, and no provider — including us — can guarantee that a suspended account will be reinstated.