Policy category
Destination & Landing Page Requirements
The landing page itself is the problem: broken or mismatched destinations, disallowed data collection, missing disclosures, interstitials, or content that differs from what the ad promised.
The full guide for this category is being written
Phase 11 of the rebuild adds the detailed guide here: what the category covers, the causes we see behind it, what to check on your own account and site, the mistakes that make it worse, and what to prepare before an appeal. It is marked noindex until then.
Where to go next
Closely related categories
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