Independent Google Ads policy consultancy
Google Ads suspension recovery, done by diagnosis — not guesswork.
A suspension notice names the policy Google enforced. It rarely names what triggered it. We find the actual cause, remediate it, and build an appeal around the evidence — across every policy category, plus advertiser and business operations verification.
The checker is free and gives you a preliminary read in a few minutes. It is not a Google decision, and it does not replace a human review.
What we do
Four things, and we do them in this order
Skipping to the appeal is the single most common way a recoverable account becomes an unrecoverable one.
Policy assessment
Read the notice properly, establish which policy is being enforced and against what — the account, the site, the billing profile or the history.
Website & destination review
Redirects, cloaking, interstitials, data collection, disclosures, and what the site serves to a crawler versus a user.
Verification support
Advertiser Verification, Business Operations Verification and identity documents — prepared so the submission matches the account.
Appeal preparation
An appeal built around the actual violation with supporting evidence. Not a template, and not a resubmission of what was already declined.
Suspension categories
Every category Google publishes a policy for
The label on your notice narrows the problem. It does not identify it — the same label covers very different underlying causes.
Circumventing Systems
Google has concluded that the account, the site or the infrastructure behind them is working around its review systems — often through redirects, cloaking, or association with a previously actioned account.
Misrepresentation
The advertiser, the offer or the business model is judged to be presented in a way that could mislead a user — including omissions, unclear terms and unverifiable claims.
Unacceptable Business Practices
An enforcement aimed at the business model itself rather than the advertising — how customers are acquired, charged, or handled after the sale.
Suspicious Payments
The payment profile, the billing history or the identity behind it has triggered a review — commonly where payment details overlap with another account or do not match the verified business.
Destination Issues
The landing page itself is the problem: broken or mismatched destinations, disallowed data collection, missing disclosures, interstitials, or content that differs from what the ad promised.
Malware
The destination is judged to distribute, bundle or link to software that behaves in ways the user did not agree to — including third-party scripts the advertiser did not add deliberately.
Compromised Site
The website is judged to have been hacked or to be serving injected content. The advertiser is usually unaware, and remediation has to cover both the site and the reason it was reachable.
Other Policy Issues
Where the notice does not map cleanly onto a named category, or where more than one enforcement is running at the same time. Triage starts with reading the notice, not guessing at it.
Verification
Three separate checks, often confused with each other
Advertiser Verification asks who you are. Business Operations Verification asks how your business actually works. Identity verification asks for documents that match both.
Advertiser Verification
Preparation and document review for Google's advertiser identity verification programme.
What this involves →Business Operations Verification
Preparation and evidence review for Google's Business Operations Verification.
What this involves →Identity Verification
Guidance on identity and government-document requirements across jurisdictions.
What this involves →How a case runs
Five stages, in sequence
We do not file an appeal while a known cause is still live on the site. That produces a second rejection on the record for no gain.
- 01
Case review
You send the suspension notice and account details. We give you an initial read on what is actually being enforced and whether the case is worth pursuing.
- 02
Audit
A full examination of the account, the website, the creatives and the business documentation — including account history, not just the current state.
- 03
Remediation
A specific corrective action plan. We either hand it to you to implement or implement it for you, depending on the engagement.
- 04
Appeal
The appeal is drafted around the actual violation and submitted with supporting evidence — not a template, and not a resubmission of what was already rejected.
- 05
Stay compliant
Reinstatement is not the end of it. You get a post-reinstatement compliance checklist, with optional ongoing monitoring.
How we work
Why clients bring us the cases other providers turn down
- Diagnose before prescribing
- We find the actual cause of the suspension before proposing a fix. A wrong diagnosis produces a wrong appeal, and a wrong appeal is harder to recover from than the original suspension.
- Policy, not forum folklore
- Recommendations are grounded in Google's published policies and how they are enforced — not in what worked for somebody on a forum two years ago.
- You own everything
- Your account, your website, your code, your data. Nothing is held hostage and nothing is run through an intermediary account.
- Honest answers about unrecoverable cases
- Some accounts cannot be recovered. When that is our assessment, we say so rather than selling you an appeal that will not work.
What we will not tell you
That your account will definitely come back. That we have a contact inside Google. That there is a paid route to a faster review. None of those are true, and a provider who says otherwise is telling you what you want to hear at the point you are least able to check it.
What to have ready
Bringing these to the first conversation removes a round trip.
- The suspension notice or email from Google
- Access to the account, or a screenshot of the Policy Manager
- Your website URL
- Any verification documents already submitted
Where we work
Delivery is remote. Our established markets are India and the GCC — United Arab Emirates, Saudi Arabia, Qatar, Oman — alongside selected international clients. Policy work is jurisdiction-sensitive, so we tell you upfront where local requirements affect your case.
Support in English, Tamil, Hindi. Working hours are Monday to Saturday, business hours IST — we reply within one business day, and the checker runs at any hour.
Questions
The ones we get asked before anything else
Can you guarantee reinstatement?
Does Google charge for appeals?
How long does recovery take?
My appeal has been rejected several times. Is it still recoverable?
What do you need to start?
What happens after the account is restored?
More in the full FAQ and the knowledge centre.
Policy Fix Experts is an independent consultancy. We are not affiliated with, endorsed by or partnered with Google LLC or Meta Platforms, Inc. Google does not charge for policy appeals, and no provider — including us — can guarantee that a suspended account will be reinstated.